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March 11, 2010
 
 RV Parks & Campgrounds Minimize

How to retain snowbirds in your RV park
By Frank Rolfe, CEO, American Home Communities

"Snowbirds" is the name given to folks who travel from cold climates in the northern part of the United States to warmer climates in the south. However, like real birds, they are unpredictable in their exact patterns and don't always land back at the same RV park year after year. So every RV park owner needs to put come degree of attention to how to increase their retention of these mysterious "snowbirds."
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How to retain snowbirds in your RV park
By Frank Rolfe, CEO, American Home Communities

"Snowbirds" is the name given to folks who travel from cold climates in the northern part of the United States to warmer climates in the south. However, like real birds, they are unpredictable in their exact patterns and don't always land back at the same RV park year after year. So every RV park owner needs to put come degree of attention to how to increase their retention of these mysterious "snowbirds."
Read More >>
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 Search Engine Optimization Minimize

Would you rather have traffic or sales?
By Steven Webster, MyRVAdvantage

Not all traffic is good traffic. Yes, you may be page one, position one on Google, Yahoo and Bing and you may even get a bazillion visitors to your homepage every day. But is that traffic the right kind of traffic? Is it all from China? Is it more than 250 miles from your store? Will those people visit your store and buy a unit or will they just take up your sales team's precious time?
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Would you rather have traffic or sales?
By Steven Webster, MyRVAdvantage

Not all traffic is good traffic. Yes, you may be page one, position one on Google, Yahoo and Bing and you may even get a bazillion visitors to your homepage every day. But is that traffic the right kind of traffic? Is it all from China? Is it more than 250 miles from your store? Will those people visit your store and buy a unit or will they just take up your sales team's precious time?
Read More >>

 
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 Supplier Feature Minimize

With ADP's Lightspeed software, the system matches workflow
By Greg Gerber, Editor, RV Daily Report

The recession caused business owners to examine the systems they had in place to ensure that they were adequate in their ability to monitor and manage a dealership's health, They have come to realize how important data management is in making sound business decisions quickly. "I think that many RV businesses were on cruise control for quite some time," Shiflett said. "As long as money kept coming in, they weren't too concerned about how to control their books and manage their inventory. That situation has completely flip-flopped in the past two years."
Read More >>

With ADP's Lightspeed software, the system matches workflow
By Greg Gerber, Editor, RV Daily Report

The recession caused business owners to examine the systems they had in place to ensure that they were adequate in their ability to monitor and manage a dealership's health, They have come to realize how important data management is in making sound business decisions quickly. "I think that many RV businesses were on cruise control for quite some time," Shiflett said. "As long as money kept coming in, they weren't too concerned about how to control their books and manage their inventory. That situation has completely flip-flopped in the past two years."
Read More >>
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 RV Dealer Feature Minimize

Canadian RV dealership ranks among the Top 10 in North America
By Greg Gerber, RV Daily Report

ArrKann Trailer and Sport Centre in Edmonton, Alberta, was not only one of three Canadian dealers ranked among the top 50 RV dealers in North America, the company was the only Canadian dealership to receive a Top 10 blue ribbon.
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Canadian RV dealership ranks among the Top 10 in North America
By Greg Gerber, RV Daily Report

ArrKann Trailer and Sport Centre in Edmonton, Alberta, was not only one of three Canadian dealers ranked among the top 50 RV dealers in North America, the company was the only Canadian dealership to receive a Top 10 blue ribbon.
Read More >>
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 Marketing Minimize

The evolution of mobile advertising
By Mark Holcomb, Santy Retail

When it comes to mobile coupon usage, technology is primed for mobile couponing to boom in use over the next few years. The current downturn in the economy has increased the demand for value and search for a ‘good deal’ exponentially as people are more close-fisted with their money. Paper coupons historically have redemption rates under 1 percent. As mobile coupons are an opt-in service, redemption rates are between 10 to 15 percent.
Read More >>

The evolution of mobile advertising
By Mark Holcomb, Santy Retail

When it comes to mobile coupon usage, technology is primed for mobile couponing to boom in use over the next few years. The current downturn in the economy has increased the demand for value and search for a ‘good deal’ exponentially as people are more close-fisted with their money. Paper coupons historically have redemption rates under 1 percent. As mobile coupons are an opt-in service, redemption rates are between 10 to 15 percent.
Read More >>
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